Technique: The Eyes Have It
The next step would be applying eye shadow. You will usually want to use anywhere from two to five different eye shadow colors to achieve the look you want. A quick easy look for everyday would be applying two colors using a base color that is a light to medium shade all over the lid and brow area and then using a darker shade of shadow in the crease to accentuate the shape of your eye.
You can find the crease by looking straight ahead. Your eye makes its own crease. Blend the color toward the outer corner of your eye. Sometimes you can blend it around to the bottom lid, but very lightly. The lightest color is for under the brow bone. Use the applicator to apply right on the brow bone just under the brow line. Make sure to use the larger eye shadow brush to blend all the colors.
With proper use of eye color you can create an illusion that you have different shape and sized eyes. A guideline to keep in mind is that light colors highlight and dark colors shrink or recede.
Once you have applied your base color, you can then apply a medium shade on the lower lid. Then blend into your base shade. If you want, a third color can then be added. If you want to crate depth, use a deep, dark shade. This is your accent shade, so blend well. You may also want to experiment with specialty techniques such as the smoky eye look explained below.