Myths About Online Stores That You Must Not Believe
Are you a shopaholic? Then we presume that you pamper your obsession from online stores as well as physical showrooms and retail outlets. Therefore, we believe that you will find it interesting to know about the myths that are popularly attached to shopping sphere of people like you. If you are feeling curious, start reading about them.
Myth One: In the future only online options will exist after some time and physical stores will cease to exist.
This myth has been around for some while because the popularity of online stores has gone viral over the past few years. These virtual stores are as popular among customers of different profile and age group as that of some of the renowned retail outlets of the town. However, this burgeoning popularity of online stores never imply that they will become the only shopping destination after some years and the concept of visiting the store to make purchase will not be there anymore.
Myth Two: The Physical outlets will become mere showrooms after some time
This is another mythical notion that is circulating all around at present. According to this myth, the online stores will become so powerful after some time that the physical stores will only exist as mere showrooms for display of different products. But the fact is that physical stores are still the first choice of the top brands of the industry that sell men's apparel, Indian Bridal Lehenga, automobiles and other such products. In addition, a set of customers are there who are always loyal towards this form of shopping and love hopping from one store to the other for purchasing things. These trends indicate that the physical stores would never lose their importance.
Myth Three: Brands selling their products through online stores know their customers better
This myth has generated because the virtual platform of online shopping portals give customers the option f leaving their comments and posting reviews about the products they have bought or wish to buy. Although the format of executing online purchase appears much interactive as compared to the system of purchasing something from physical stores, there is no reason to believe that brands which operate through online stores know their customers better. Here, we would ask you to follow the trends in online shopping very closely. We are sure that you will find that people prefer shopping from range electronic portals that offer products from an ensemble of brands rather than making purchase from the dedicated website of a particular brand. Thus, when customers initiate a conversation in these electronic portals, they actually talk to the customer care executives of these portals and not somebody who is dedicatedly connected or specifically concerned about a particular brand. Hence, these portals do not establish any direct contact between specific brands and customers.