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Privacy Policy

Effective date: November 2, 2026

This website is operated by Hard To Find Beauty, an online retailer based in Moses Lake, Washington ("Hard To Find Beauty," "we," "us," or "our"). This Privacy Policy explains how we collect, use, and share personal information when you visit www.htfbeauty.com (the "Site"), buy from us, or contact us. We sell discontinued and hard-to-find cosmetics.

1. Information we collect

Information you give us

  • Orders and accounts: your name, billing and shipping address, email address, phone number, order history, and account login details.
  • Payment information: card, digital-wallet, and bank payments are processed by Stripe (see Section 3). We do not store full card or bank account numbers on our own systems. We also accept gift certificates and store credit.
  • Messages and shade requests: what you send through our contact form or by email, such as the brand, product, and shade you are looking for, your order number, and your phone number if you give it.
  • Back-in-stock alerts: your email address and the product you asked about.
  • Reviews: your name, email address, rating, and review text. Your name and review may be shown publicly on the Site.
  • Newsletter: your email address when you subscribe.
  • Gift certificates: your name and email address, the recipient's name and email address, and any message you write.
  • Phone calls: when you call customer support, our automated phone assistant answers, and we tell you at the start of the call that it may be recorded. We may record and transcribe the call and keep your phone number, the time of the call, and what you discuss with us.

Information collected automatically

  • Device and usage information, such as your IP address, browser type, device type, pages and products viewed, the website or link that brought you to our Site, and the date and time of your visit.
  • Information from cookies and similar technologies (see Section 4).

We do not ask for information about your race, religion, political views, income, or other sensitive characteristics. Please do not include it in messages or reviews. If you report a skin or allergic reaction to a product, see our Consumer Health Data Privacy Policy.

2. How we use information

  • To process, ship, and support your orders, returns, refunds, and gift certificates.
  • To answer your questions and shade requests and to send back-in-stock alerts you ask for.
  • To review recorded and transcribed support calls for quality and training.
  • To run, secure, and improve the Site and to prevent fraud and spam.
  • To send marketing email if you subscribed or as otherwise permitted by law, and to tailor that email to your interests (see Section 4). You can unsubscribe at any time (see Section 6).
  • To comply with the law and enforce our Terms of Service.

3. How we share information

We do not sell personal information. We do not give or rent our customer list to other companies for their own marketing, and we do not send you offers on behalf of other companies.

We share personal information only with service providers that help us run our store, and only so they can provide those services to us. Our service providers include:

  • E-commerce platform and hosting: BigCommerce.
  • Payment processing: Stripe processes card payments (including Apple Pay and Google Pay, where available), bank payments, and Link, Stripe's saved-payment service, if you choose to use it. Apple, Google, and Stripe (for Link) also receive information when you choose to pay with their wallets or Link, under their own privacy policies.
  • Email marketing and back-in-stock alerts: Klaviyo (see Section 4).
  • Website security and performance: Cloudflare, and Google reCAPTCHA (spam protection on our forms; your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service).
  • Shipping: ShippingEasy, which we use to create shipping labels, and the U.S. Postal Service. They receive your name, shipping address, and package details.
  • Phone support: xAI, which provides our automated phone assistant, and our phone service provider. They process call audio, recordings, and transcripts to handle your call.
  • Other providers that host our business email or help us with accounting and taxes.

If you buy our products through a third-party marketplace or social media shop, that platform's own privacy policy also applies to the information you give it.

We may also disclose information if the law or legal process requires it, to protect our rights, property, or the safety of others, or as part of a sale or transfer of our business.

4. Cookies, email marketing tracking, and advertising

Cookies we use: we and our service providers use cookies and similar technologies to keep your cart and account working, remember your preferences, keep the Site secure, and understand how the Site is used.

Klaviyo email marketing tracking: we use Klaviyo for our marketing email. Klaviyo's tracking script runs on every page of our Site. It uses cookies and similar identifiers to recognize visitors, for example after you subscribe, sign in, or click a link in one of our emails, and to record which pages and products you view. We use this information to tailor the marketing emails we send you, such as back-in-stock alerts and messages about products you looked at. To stop this, you can unsubscribe from our emails, or block or delete cookies in your browser.

Advertising: today we do not use advertising pixels on our Site, and we do not share your personal information with advertising platforms (such as Meta, Google, TikTok, or Pinterest) to show you targeted ads. Links we post on social media, such as Pinterest, may include tracking tags that only tell us which site or post a visitor came from. If we ever start using advertising platforms, for example by placing their pixels on our Site or uploading customer information to create custom audiences, we will update this policy before we do so and provide any opt-out required by law.

Third-party tracking: some of the companies whose tools run on our Site, including Klaviyo, Google (reCAPTCHA, Google Fonts, and YouTube videos embedded on some pages), Cloudflare, and Stripe, may collect information about your online activities over time and across different websites.

Do Not Track: our Site does not currently respond to browser "Do Not Track" signals.

Cookie choices: when you first visit, our cookie banner lets you choose whether to allow optional cookies, such as analytics cookies. You can also change your choices through the cookie settings link on the Site. You can block or delete cookies in your browser settings. If you block cookies, your cart, account, and checkout may not work properly.

5. How long we keep information

We keep order and transaction records for as long as we need them for accounting, tax, and legal purposes. We keep newsletter information until you unsubscribe, plus a short period so we can honor your choice. We keep messages and shade requests only as long as we need them to help you, unless they relate to an order. When we no longer need information, we delete it or remove the details that identify you.

6. Your choices and rights

  • Marketing email: click "unsubscribe" in any marketing email, or email cs@htfbeauty.com. We process opt-outs within 10 business days. We will still send emails about your orders and account.
  • Review and correct your information: if you have an account, log in and go to My Account to review and update your name, addresses, email, and password. You can also ask us to correct any information we hold about you by emailing privacy@htfbeauty.com or calling customer support at +1 (509) 417-4745.
  • Access and deletion: you can ask us what personal information we hold about you, or ask us to delete it, by emailing privacy@htfbeauty.com or calling +1 (509) 417-4745. We will confirm your identity (usually by matching your email address and an order number) and respond within 45 days. We may keep information we are required to keep by law, such as tax records.
  • State privacy rights: depending on where you live, state law may give you additional rights. Where a state law applies to us, we will honor those rights. If we deny your request, you can appeal by replying to our response with "Appeal" in the subject line.

7. Children

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.

8. Security

We use reasonable safeguards to protect personal information. Our Site and checkout use encrypted HTTPS connections. No method of transmitting or storing information is completely secure.

9. Links to other websites

Our Site links to other websites, such as Facebook, Pinterest, brand websites, and FDA pages. Those websites have their own privacy practices, which we do not control.

10. Changes to this policy

We may update this policy from time to time. We will post the new version on this page with a new effective date. If we make a material change to how we use personal information we have already collected, we will give notice on the Site before the change takes effect.

11. Contact us

Hard To Find Beauty
Customer support contact: Alice Ivory
Attn: Privacy
Moses Lake, WA 98837
Email: privacy@htfbeauty.com
Customer support: +1 (509) 417-4745

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