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		<title><![CDATA[Hard To Find Beauty: New Products - Maybelline New York]]></title>
		<link>https://www.htfbeauty.com</link>
		<description><![CDATA[A list of the new products at Hard To Find Beauty.]]></description>
		<pubDate>Sun, 05 Apr 2026 13:38:46 +0000</pubDate>
		<isc:store_title><![CDATA[Hard To Find Beauty]]></isc:store_title>
		<item>
			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Cool Coral (150)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-cool-coral-150.html</link>
			<pubDate>Mon, 15 Feb 2016 19:13:50 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-cool-coral-150.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-cool-coral-150.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1133/images/3398/150_Cool_Coral__09640.1455592406.190.250.jpg?c=2" alt="Cool Coral (150)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$4.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-cool-coral-150.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1133/images/3398/150_Cool_Coral__09640.1455592406.190.250.jpg?c=2" alt="Cool Coral (150)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$4.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1133]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1133/images/3398/150_Cool_Coral__09640.1455592406.190.250.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1133/images/3398/150_Cool_Coral__09640.1455592406.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[<span class="SalePrice">$4.00</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif]]></isc:rating_image>
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			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Ruby Indulgence (140)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-ruby-indulgence-140.html</link>
			<pubDate>Mon, 15 Feb 2016 19:12:54 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-ruby-indulgence-140.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-ruby-indulgence-140.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1132/images/3396/140_Ruby_Indulgence__32634.1455592338.190.250.jpg?c=2" alt="Ruby Indulgence (140)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.50</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-ruby-indulgence-140.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1132/images/3396/140_Ruby_Indulgence__32634.1455592338.190.250.jpg?c=2" alt="Ruby Indulgence (140)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.50</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1132]]></isc:productid>
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			<isc:price><![CDATA[<span class="SalePrice">$3.50</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif]]></isc:rating_image>
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			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Berry Heavenly (120)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-berry-heavenly-120.html</link>
			<pubDate>Mon, 15 Feb 2016 19:11:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-berry-heavenly-120.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-berry-heavenly-120.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1131/images/3394/120_Berry_Heavenly__88732.1455592248.190.250.jpg?c=2" alt="Maybelline Super Stay 10Hr Stain Gloss - Berry Heavenly (120)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$4.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-berry-heavenly-120.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1131/images/3394/120_Berry_Heavenly__88732.1455592248.190.250.jpg?c=2" alt="Maybelline Super Stay 10Hr Stain Gloss - Berry Heavenly (120)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$4.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1131]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1131/images/3394/120_Berry_Heavenly__88732.1455592248.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[<span class="SalePrice">$4.00</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif]]></isc:rating_image>
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		<item>
			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Blissful Brown (190)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-blissful-brown-190.html</link>
			<pubDate>Sat, 30 Jan 2016 21:41:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-blissful-brown-190.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-blissful-brown-190.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1127/images/3384/190_Blissful_Brown__71216.1454218866.190.250.jpg?c=2" alt="Blissful Brown (190)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.50</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-blissful-brown-190.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1127/images/3384/190_Blissful_Brown__71216.1454218866.190.250.jpg?c=2" alt="Blissful Brown (190)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.50</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1127]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1127/images/3384/190_Blissful_Brown__71216.1454218866.190.250.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1127/images/3384/190_Blissful_Brown__71216.1454218866.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[<span class="SalePrice">$3.50</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif]]></isc:rating_image>
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		<item>
			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Pleasing Plum (170)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-pleasing-plum-170.html</link>
			<pubDate>Sat, 30 Jan 2016 21:40:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-pleasing-plum-170.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-pleasing-plum-170.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1126/images/3382/170_Pleasing_Plum__05732.1454218799.190.250.jpg?c=2" alt="Pleasing Plum (170)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-pleasing-plum-170.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1126/images/3382/170_Pleasing_Plum__05732.1454218799.190.250.jpg?c=2" alt="Pleasing Plum (170)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1126]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1126/images/3382/170_Pleasing_Plum__05732.1454218799.190.250.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1126/images/3382/170_Pleasing_Plum__05732.1454218799.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[<span class="SalePrice">$3.00</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif]]></isc:rating_image>
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		<item>
			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Refreshing Red (130)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-refreshing-red-130.html</link>
			<pubDate>Sat, 30 Jan 2016 21:39:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-refreshing-red-130.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-refreshing-red-130.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1125/images/3380/130_Refreshing_Red__11761.1454218710.190.250.jpg?c=2" alt="Refreshing Red (130)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.50</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-refreshing-red-130.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1125/images/3380/130_Refreshing_Red__11761.1454218710.190.250.jpg?c=2" alt="Refreshing Red (130)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.50</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1125]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1125/images/3380/130_Refreshing_Red__11761.1454218710.190.250.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1125/images/3380/130_Refreshing_Red__11761.1454218710.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[<span class="SalePrice">$3.50</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif]]></isc:rating_image>
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		<item>
			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Luxurious Lilac (160)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-luxurious-lilac-160.html</link>
			<pubDate>Sat, 30 Jan 2016 21:36:56 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-luxurious-lilac-160.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-luxurious-lilac-160.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1124/images/3378/160_Luxurious_Lilac__12068.1454218573.190.250.jpg?c=2" alt="Luxurious Lilac (160)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$2.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-luxurious-lilac-160.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1124/images/3378/160_Luxurious_Lilac__12068.1454218573.190.250.jpg?c=2" alt="Luxurious Lilac (160)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$2.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[1124]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1124/images/3378/160_Luxurious_Lilac__12068.1454218573.190.250.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-vxgtxb/products/1124/images/3378/160_Luxurious_Lilac__12068.1454218573.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[<span class="SalePrice">$2.00</span>]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Maybelline Super Stay 10Hr Stain Gloss - Fresh Fuchsia (110)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-fresh-fuchsia-110.html</link>
			<pubDate>Sat, 30 Jan 2016 21:35:01 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-fresh-fuchsia-110.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-fresh-fuchsia-110.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1123/images/3376/110_Fresh_Fuchsia__52536.1454218379.190.250.jpg?c=2" alt="Maybelline Super Stay 10Hr Stain Gloss - Fresh Fuchsia (110)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
<p>&nbsp;</p><p><strong>Price: <span class="SalePrice">$3.00</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-super-stay-10hr-stain-gloss-fresh-fuchsia-110.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/1123/images/3376/110_Fresh_Fuchsia__52536.1454218379.190.250.jpg?c=2" alt="Maybelline Super Stay 10Hr Stain Gloss - Fresh Fuchsia (110)" /></a></div><p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
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			<isc:description><![CDATA[<p>10 hour wear<br />Vibrant color and lasting shine<br />Weightless feel</p>
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