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		<title><![CDATA[Hard To Find Beauty: New Products - Maybelline New York]]></title>
		<link>https://www.htfbeauty.com</link>
		<description><![CDATA[A list of the new products at Hard To Find Beauty.]]></description>
		<pubDate>Mon, 20 Apr 2026 18:07:00 +0000</pubDate>
		<isc:store_title><![CDATA[Hard To Find Beauty]]></isc:store_title>
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			<title><![CDATA[Maybelline Volum' Express Mega Plush Mascara - Emerald Velvet (249)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-emerald-velvet-249.html</link>
			<pubDate>Mon, 12 Jan 2015 21:38:11 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-emerald-velvet-249.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/719/images/2205/Blackest_Black_a__36696.1421127427.190.250.jpg?c=2" alt="Emerald Velvet (249)" /></a></div><p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..<p><strong>Price: <span class="SalePrice">$3.82</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-emerald-velvet-249.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/719/images/2205/Blackest_Black_a__36696.1421127427.190.250.jpg?c=2" alt="Emerald Velvet (249)" /></a></div><p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..<p><strong>Price: <span class="SalePrice">$3.82</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..]]></isc:description>
			<isc:productid><![CDATA[719]]></isc:productid>
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			<title><![CDATA[Maybelline Volum' Express Mega Plush Mascara - Purple Velvet (247)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-purple-velvet-247.html</link>
			<pubDate>Mon, 12 Jan 2015 21:32:14 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-purple-velvet-247.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/717/images/2203/Blackest_Black_a__57341.1421127321.190.250.jpg?c=2" alt="Purple Velvet (247)" /></a></div><p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..<p><strong>Price: <span class="SalePrice">$3.96</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-purple-velvet-247.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/717/images/2203/Blackest_Black_a__57341.1421127321.190.250.jpg?c=2" alt="Purple Velvet (247)" /></a></div><p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..<p><strong>Price: <span class="SalePrice">$3.96</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..]]></isc:description>
			<isc:productid><![CDATA[717]]></isc:productid>
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			<title><![CDATA[Maybelline Volum' Express Mega Plush Mascara - Blackest Black (270)]]></title>
			<link>https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-blackest-black-270.html</link>
			<pubDate>Mon, 30 Jun 2014 21:48:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-blackest-black-270.html</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-blackest-black-270.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/459/images/2201/Blackest_Black_a__06026.1671471828.190.250.jpg?c=2" alt="Blackest Black (270)" /></a></div><p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..<p><strong>Price: <span class="SalePrice">$3.82</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.htfbeauty.com/products/maybelline-volum-express-mega-plush-mascara-blackest-black-270.html"><img src="https://cdn10.bigcommerce.com/s-vxgtxb/products/459/images/2201/Blackest_Black_a__06026.1671471828.190.250.jpg?c=2" alt="Blackest Black (270)" /></a></div><p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..<p><strong>Price: <span class="SalePrice">$3.82</span></strong> <img src="https://cdn10.bigcommerce.com/r-cf8dc1a36e37ca22115036b22a6b2976a6384be1/themes/Alaska/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Now, mega volume goes mega plush<br />Our first gel-mousse mascara <br />Lashes never brittle or flaky</p>
<p>Now, mega volume goes mega plush.<br />&bull; Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch<br />&bull; Extra-soft, patented Flexor Brush..]]></isc:description>
			<isc:productid><![CDATA[459]]></isc:productid>
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